Organizing a group to go overseas, zero-distance docking – the first stop of the 2023 China Textile City “Silk Road Keqiao·Full the World” was successful
In order to further develop overseas markets and extend the reach of Keqiao’s textile industry chain, the 2023 “Silk Road Keqiao·Full the World” China Textile City overseas tour exhibition (Malaysia) was recently held It was successfully held in Kuala Lumpur, the second largest city in Southeast Asia, and opened the first overseas touring exhibition of this year’s “Silk Road Keqiao·All over the World”, demonstrating that Keqiao Textile is actively integrating the new “dual cycle” pattern with practical actions.
This event is hosted by the Shaoxing Keqiao China Textile City Construction Management Committee, hosted by the Shaoxing Keqiao Light Textile City Overseas Market Promotion Association and the Malaysian Textile Manufacturers Association, and co-organized by the Malaysian Fashion Textile and Apparel Federation and the Malaysian Textile and Garment Center.
This overseas tour exhibition displays more than 2,000 selected fabrics with rich patterns and diverse functions, covering chiffon, rayon, uniform fabrics, CVC, functionality, sportiness and sustainableenvironmental protection Fabrics, etc. are in line with the development of global procurement trends and meet the local procurement needs of Malaysia. At the exhibition site, there are more than 20 Keqiao local textile companies such as Mina Textile, Dashu Textile, Jindianzi, Dima Textile, and Kewang Cloth Industry, as well as more than 100 Malaysian clothing processing companies, clothing brands, and fabricImporters and fashion designers conducted face-to-face communication and in-depth cooperation.
“We brought knitted fabrics and jacquard fabric series to this overseas exhibition. The exhibition effect was very good. We received an order of 5,000 kilograms at the event site.” said Wu Zonghua, the person in charge of Shaoxing Qizhi Textile Co., Ltd. Kehan Textile, which specializes in woven shirt fabrics, has participated in an overseas tour exhibition for the second time. Its chairman Li Chunyi said that participating in the exhibition can have face-to-face communication with old customers on the one hand, and can also contact new customers at the same time. Very rare opportunity.
Jindianzi Textile mainly exhibited long-staple cotton liquid ammonia fabrics and newly developed tea fiber fabrics this time. The long-staple cotton liquid ammonia fabric has the coolness of silk, the breathability of cotton, and the wrinkle resistance of polyester. It has been favored by many customers on site. “Many customers have never seen this kind of fabric, and they were very surprised after feeling it with their own hands.” General Manager Zhao Guomin said that they will actively participate in such exhibitions, and face-to-face docking and communication will be more effective than online docking. many.
It is understood that in order to guide Keqiao textile companies to have a deeper understanding of the Malaysian textile market, market training was conducted for all exhibitors before this event. While in Malaysia, we also organized companies to inspect the fabric and clothing market in Kuala Lumpur.
In recent years, China Textile City has taken advantage of the new opportunities brought to the textile industry by the “One Belt, One Road” initiative to fully implement the “Silk Road Keqiao·Full the World” action. China Textile City Overseas Tour Exhibition has been successfully held in Vietnam, South Korea, and Italy, bringing practical results and opportunities to many Keqiao textile companies. It is reported that in addition to the Malaysian stop, the China Textile City Construction Management Committee is actively preparing for touring exhibitions in Russia, Dubai and Bangladesh. Targeted organizations organize enterprises to participate in overseas activities to help Keqiao textile enterprises expand their international horizons. At the same time, it also provides the global textile industry with an opportunity to understand and contact Keqiao fabrics, further enhancing the international influence of Keqiao Textile.
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