The most important thing for cross-border e-commerce companies! This roundtable has it all…
In 2022, China’s cross-border e-commerce has experienced rapid progress in previous years and entered a period of adjustment and transformation. At the same time, all parts of the country also attach great importance to the development of cross-border e-commerce. In recent years, cross-border e-commerce has become an important engine to support the “external circulation”. The development of cross-border e-commerce has led to changes in the entire industrial chain. The digital transformation of trade represented by cross-border e-commerce will bring great changes to trade and industry. profound influence.
Produced by | Internet Economic Society B2B and Cross-border E-commerce Department
Author｜Wang Tianrong
Reviewer｜Yongquan
On March 30, the cross-border e-commerce roundtable hosted by the Internet Economic Society E-Commerce Research Center and the Internet Economic Society Cross-border E-commerce Station was successfully held at the Wangsheng Building, the headquarters of the Internet Economic Society. At the meeting, the “2022 Annual Report” was released. China Cross-border E-commerce Market Data Report”.
This event attracted Dalong.com Group, Zhimeitong, Siyiou, Coral Cross-border, Wangxian Cross-border, Skyee, Foreign Trade Commune, Yanwen Logistics, Lianlian Digital, Tianyuan Pet, Kuazhitong, and Douzha Nearly 40 people from more than 30 cross-border e-commerce companies, including Bao, Best International, Global Trade Link, Yiwu Gou, Lingshou Cloud Commerce, and Italian Nihao Group, attended the meeting, covering cross-border e-commerce platforms, large sellers, and supply chain companies. , service providers and other fields.
1. GMV exceeds 15 trillion, cross-border e-commerce market data report released
The first session of this roundtable meeting released the “2022 China Cross-border E-commerce Market Data Report”, which was reported by Zhang Zhouping, senior analyst of the B2B and Cross-border E-commerce Department of the Online Economic Society E-Commerce Research Center. The report started from The development status of cross-border e-commerce in 2022 is analyzed from five major aspects: industry overview, industry data, regulated companies, financing data, and user data.
Zhang Zhouping mentioned that China’s cross-border e-commerce market will reach 15.7 trillion yuan in 2022, a year-on-year increase of 10.56%, accounting for 42.07% of the total value of my country’s imports and exports of goods trade. 37.32% of trillion yuan. Among them, export cross-border e-commerce accounted for 77.25%, and import accounted for 22.75%. In terms of model structure, cross-border e-commerce B2B transactions will account for 75.6% of China’s cross-border e-commerce transaction models in 2022, and cross-border e-commerce B2C transactions will account for 24.4%. In recent years, the cross-border e-commerce retail model has developed rapidly, and policy support has also led to an increase in the proportion of the model in cross-border e-commerce.
Zhang Zhouping introduced that since Hangzhou was approved as the first comprehensive pilot zone in 2015, as of today, there are 165 cross-border e-commerce comprehensive pilot zones in my country, and 31 provincial-level cross-border e-commerce pilot zones have been established in the mainland in addition to Hong Kong, Macao and Taiwan. Covering all administrative districts. In addition to the four municipalities directly under the Central Government, Beijing, Tianjin, Shanghai and Chongqing, which have been approved, the cities can be divided into three echelons based on the number of approved cities. The first echelon is: ≧10 cities; the second echelon is: ≧5 cities< 10 cities; the third tier is: <5 cities.
Zhang Zhouping said that currently, Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are the main centers for cross-border e-commerce. The main cross-border e-commerce companies in Beijing include: Amazon Global Store, DHgate.com, JD.com, Baby Grid, etc.; in Shanghai, they include eBay, Wish, Temu, 55 Haitao, Bean Paste Bao, etc.; in Guangzhou, they include Zhuozhi Group, Onion Group , Payoneer, Skyee; Shenzhen area includes: Zhimetong, Sifang, Shopee, Youkeshu, Tongtuo Technology, Lanting Jishi, patpat, Xingyun Group, Saiwei Times, etc.; Hangzhou area includes: Alibaba, Lianlian International , AliExpress, Contact Interactive, Zibuyu, PingPong, etc.
In 2022, cross-border e-commerce companies generally feel that they are under greater pressure. It can be seen from the data that the growth rate has declined compared with the previous two years. We can review cross-border e-commerce in 2022 from the following perspectives. The first is policy. In 2022, the country still has high hopes for cross-border e-commerce, and will increase support for cross-border e-commerce across the country through comprehensive pilot zones; the second is the steady development of the market into a new driving force for stabilizing the economy; the third is the Internet Giants have stepped up their efforts in cross-border e-commerce, with Pinduoduo’s Temu developing the fastest; fourth, imported cross-border e-commerce has encountered a collective “cold winter”; fifth, compliance development has become the consensus of cross-border e-commerce companies; sixth, DTC brands Independent sites are highly favored.
However, there are also a series of hidden problems in the development of cross-border e-commerce. Zhang Zhouping cited the well-known domestic online consumer dispute mediation platform “Diansuibao” for accepting user rights protection cases, saying that in addition to after-salesIn addition to traditional issues such as service, productquality, false propaganda, there are also some new “blocking points”: such ascross-border shopping logistics The cycle is long and the time to receive the goods exceeds the shelf life, making it difficult for consumers to safeguard their rights.
According to the effective complaints from users in the cross-border e-commerce field accepted by “Diansuubao” in 2022, the selectedThere will be customs data based on import declarations from about 57 countries, and there are more than 40 country declarations databases, some of which are updated weekly.
These are official data from customs, timely, accurate, complete and authoritative, and can be traced back to the past. At present, the platform has served tens of thousands of companies at home and abroad since its establishment in 2006. In the past, it was mainly small and medium-sized enterprises. But currently, mainly in the logistics and payment industries, for example, Lianlian and pingpong are customers of the platform.
In Yu Wanling’s view, with the announcement of the entire marketing channel, with the current development of information and the development of hardware, it is not difficult to find customers. Customers in the big data platform are real and can be searched for. Contact information to be able to communicate with them. The most difficult thing may be to integrate good suppliers, especially those with innovation and R&D capabilities, and good factories that continuously innovate and develop products, otherwise it will be more difficult to compete in the future. Next, China is no longer a developing country, and it will be increasingly difficult to export in the future.
8. Wang Deli, Distinguished Professor of the Business School of Shanghai Sanda University: The field of cross-border e-commerce has clearly entered a new cycle
Since its exploration in 2010, the field of cross-border e-commerce has clearly entered a new cycle. Affected by this cyclical and structural nature, foreign trade is in a state of long-term uncertainty. The main reason is the cyclical nature of the global economy and the current structural adjustment. Judging from the situation in the first quarter of 2023, it is uncertain.
The Industrial Internet not only includes cross-border e-commerce, but also looks at how to promote the Industrial Internet from an industry perspective. What I do now is basically from industry research to consulting, and to Why do we do this later implementation? Because simply doing academic research cannot solve industry problems, but if you simply do consulting, your position is not enough. You still need to stand at a higher perspective. In addition, there still needs to be productization as a support, otherwise it will still not be implemented. Therefore, supply chain financial services such as those provided by Net Economic Society are also what we need. Governments across the country need some tools when planning this kind of cross-border e-commerce comprehensive pilot area, including the planning of this kind of park, and how to do cross-border e-commerce. So from this perspective,
As a part of the cross-border e-commerce ecosystem, when facing the government and making industry plans for the government, including high-quality development of cross-border e-commerce comprehensive pilot zones, we need such products to support it. When doing some planning and consulting for some industrial parks, we still need products and services that can be implemented on the ground. When we target some, especially traditional manufacturing companies and brand companies, when they want to carry out cross-border e-commerce, we still need such a service when consulting them on digital transformation. Especially this year, more and more manufacturing companies and some brand companies are transforming and expanding into cross-border e-commerce.
9. Gao Jinjun, General Manager of Kuazhitong: China’s cross-border e-commerce must go globalIntellectual Property font>It is a very important core link
Now we mainly provide cross-border intellectual property services, which in the final analysis are overseas trademarks and patents. In the future, if China’s cross-border e-commerce wants to go global, intellectual property rights will be a very important core link. In 2016, we started to build a service company called Kuai Zhitong Intellectual Property. The customer groups served by the company are roughly divided into three to seven. Seventy percent of the foreign-related business is overseas business. Then 30% should be domestic business, such as domestic trademarks and patents, etc. Then there is Panax notoginseng. In fact, 70% of the group is a group of sellers on cross-border e-commerce, and the remaining 30% is engaged in traditional domestic foreign trade.
After Amazon closed its store, there were fewer and fewer genuine sellers selling goods. We cannot say that we have entered an era of branding, but if we are to say that we can survive, I think it is more likely to be high-quality products. Yes, so some groups of customers we are currently serving are not only doing some traditional trademark applications, but relatively basic work. In other words, the previous service direction of quantity, which was initially focused on quantity, will begin to transform into a transformation of quality.
In addition, relevant companies introduced the company’s business. Liu Yi, general manager of Skyee’s business unit, said: Skyee’s main business as a payment company includes collection, payment, currency exchange and virtual card business. Shi Dongxue, public relations director of Lianlian Digital Brand, said: The company’s main business includes domestic payment, clearing business and international payment business. Zhang Bing, marketing director of Tianyuan Pets, said: Tianyuan Pets is a company mainly engaged in pet products. Cheng Ye, head of supply chain finance of Bean Pasta Bao, said: The company is a financial technology company that provides financing and credit business for sellers. Zhao Hongling, CEO of Spirit Beast Cloud, said: Retail cloud merchants are mainly engaged in consumer brands, opening physical stores offline and operating online in various public and private domains. (For cross-border e-commerce cooperation inquiries, please add WeChat zhangzhouping110, please be sure to note your name + unit + position)
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AAA�: Tianyuan Pet is a company mainly engaged in pet supplies. Cheng Ye, head of supply chain finance of Bean Pasta Bao, said: The company is a financial technology company that provides financing and credit business for sellers. Zhao Hongling, CEO of Spirit Beast Cloud, said: Retail cloud merchants are mainly engaged in consumer brands, opening physical stores offline and operating online in various public and private domains. (For cross-border e-commerce cooperation inquiries, please add WeChat zhangzhouping110, please be sure to note your name + unit + position)
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Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
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