Textile and apparel: Qingdao reshapes value chain

Traditional industries are not equal to backward industries, just as “new driving forces” are not equal to “emerging industries”. The surging power of manufacturing in Qingdao comes from both the development and growth of emerging industries and the new development of traditional industries.

The transformation of Qingdao’s textile and clothing industry can be called a model.

Needless to say, rising factor costs and the rapid development of other countries are reshaping the industrial structure of textile and apparel. More importantly, the global development trend of low-carbonization and greening has brought strong external constraints to the industry. While driving up the transformation costs of enterprises, it also builds green trade barriers for exports.

The new competitive situation requires new response measures. Taking the initiative to go out, re-arranging the industrial chain and supply chain, and forming a new deep industrial nesting relationship with emerging regions such as Southeast Asia is naturally the meaning of the topic. Returning to the industry itself, keeping a close eye on the value chain, and constantly accelerating the upgrading to intelligence, the transition to high-end, and the advancement of fashion are the internal logic that firmly anchor Qingdao’s textile and apparel industry.

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Upgrade “New Weaving”

In recent days, the construction site of the digital smart spinning factory located in Jifa Longshan Industrial Park, Jimo District has been busy, with skilled workers busy assembling the production line. This is a 100,000-spindle spinning project invested by Jifa Group with an investment of 600 million yuan. It mainly produces high-quality yarn with a count of more than 100 British tons. After it is put into operation, the annual production capacity can reach 10,000 tons. After this smart factory is put into operation, big data, artificial intelligence, 5G and other information technologies will be applied in the entire production process. The level of intelligent will enter the world’s advanced ranks in this industry. It is planned to be officially put into production in July this year.

The construction of smart spinning factories is an epitome of Jifa Group’s accelerated digital transformation. “Comprehensively consolidate the digital foundation of all links, continue to improve the level of digitalization, networking, and intelligence of enterprises, and accelerate the transformation from traditional manufacturing models to new models of demand-driven, flexible manufacturing, and supply chain collaboration.” This is what Jifa Group initiated this year. The main goal of the Digital Transformation initiative. As one of the main enterprises in Qingdao’s textile and apparel industry chain, Jifa Group’s construction of a “digital base” will play a key role in driving the development of the upstream and downstream industry chain.

In recent years, labor costs have been rising, but there are fewer and fewer young people on the assembly line. The textile and garment industry takes “people” as its core competitiveness, and operating pressure has increased sharply. In addition to the high recruitment costs, the fragmented and personalized demand transmission on the downstream consumer side requires enterprises in the upstream and downstream of the industry chain such as fabric research and development, fabric circulation and clothing manufacturing to meet the market rhythm of small orders and fast response, which also gives the industry traditional The large-scale production model has brought shock. “Digital transformation is related to the future of enterprise development.”

The textile and clothing industry chain consists of cotton – spinning – weaving – printing and dyeing – fabric circulation – clothing manufacturing – clothing brand operation and retail. Moving towards the middle and upper reaches of the industrial chain and towards the high end of the value chain, digital transformation is the antidote to push enterprises to “reach a higher level”.

According to Yang Weidong, Secretary of the Party Committee and Chairman of Jifa Group, Jifa’s “digital transformation” action is the integration of the “three modernizations” of equipment automation, data informatization, and production standardization. It is promoted in an orderly manner with scenario applications as the entry point. The construction of smart interconnected factories, digital workshops, and automated production line projects will accelerate the formation of a “five modernization parallel” pattern of “equipment digitization, design (process) informatization, information integration, user interaction, and manufacturing intelligence”, and gradually build all elements, A new industrial production and service system that is closely connected with the entire industrial chain.

As one of the main companies in the industry chain, Kute Intelligent focuses its development on the empowerment of C2M industrial Internet platforms. At its “2023 Spring and Summer New Product Conference”, Kute Intelligence announced that it will actively build a “Kute Clothing C2M Industrial Internet Platform” as a laboratory carrier this year. Create a data brain with pattern database, style database, process database, BOM database, etc. as the core, to truly realize the large-scale personalized customization of “one version per person, one garment per garment, first-class delivery within 7 working days”, Solve the bottleneck of traditional clothing inventory and the pain points of high cost and inability to mass produce traditional personalized customization.

From the perspective of the value of digital transformation, one is to improve the production efficiency of the factory and turn the production experience of “old masters” into standardized processes through technology, which allows more new workers to complete the work accurately and efficiently in a short period of time. production activities, and improve the overall quality level of the product; the second is to improve the management level of the enterprise. Digital technology can open up information in all aspects of production, which can greatly improve Reduce the response resistance between various links, thereby improving the company’s operating capabilities.

In response to these problems, Kaoshaizhi Cloud Platform has created a low-cost, lightweight SaaS.A large number of outstanding fashion design talents, including the top ten designers, have become Qingdao’s fashion business card and become a vivid footnote to the “butterfly changes” of Qingdao’s textile and apparel industry.

Driven by the influence of this annual fashion feast, more and more fashion seeds have been born in Qingdao. Textile Valley, Oriental Fashion Center, Fashion Collection, China Textile Garment City…a number of fashion creative industry parks have emerged and accelerated their growth, bringing together a large number of designers, live-streaming influencers and professional buyers.

In Qingdao, the “fashion style” of the traditional industry of textiles and clothing is becoming more and more intense, and the original power of brands continues to grow and burst out, showing an increasingly majestic, vigorous and fresh vitality. At the 2022 China Apparel Growth Brand Release Conference, the “Benyifan bbfer” brand of Qingdao Benyifan Clothing Co., Ltd., the “Hicheer” brand of Qingdao Jimeiyu Clothing Co., Ltd., the “Yingyuan” brand of Qingdao Global Clothing Co., Ltd., The “Odu” brand of Qingdao Haoer Clothing Co., Ltd. and the “Lehao” brand of Qingdao Lehao ​​Clothing Co., Ltd. respectively won the honor of China’s clothing growth brand.

More new forces in fashion brands are taking advantage of live streaming e-commerce, a “new trend” in the digitalization of consumer services.

In Jimo District, relying on the largest clothing wholesale market in Jiangbei, the area around the Jimo clothing market has become an e-commerce gathering area. There are at least 5,000 physical stores in the area “connected to the Internet”, and there are more than 2,000 large-scale live broadcast merchants. An e-commerce industry chain integrating online stores and production has been formed in the surrounding area, attracting many entrepreneurs.

Breaking boundaries and integrating innovation. Qingdao’s textile and apparel industry has been completely transformed, breaking away from simple processing and manufacturing links, embracing the global market, and is moving forward towards the road to the fashion and creative industry.

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