Fabric trading moves closer to “offline”, Textile City merchants reshape their physical market advantages
Customers are coming and there are more orders. In the first year after the optimization and adjustment of epidemic prevention measures, China Textile City, the main frontier of the real economy, has gradually restored its former vitality. Buyers are busy looking for samples, and market operators Decorating and expanding stores, developing new products and taking orders, market logistics are busy delivering goods…the transaction model of these light textile products that pay more attention to hand experience has once again moved offline Get closer.
In recent years, online trade has suddenly emerged, and physical stores have generally been affected. People once thought that commodity trading would shift from offline to online. But there are various signs that for textiles, the physical market has its own irreplaceable advantages. Many merchants in China Textile City said that the physical market is our main battlefield and we must protect this market.
Market popularity returns and fabric manufacturers are full of confidence
Recently, the 2023 11th Shaoxing Keqiao China Textile City Curtain and Fabric Exhibition, the first industry exhibition in our region this year, came to an end at the Shaoxing International Convention and Exhibition Center, attracting a total of 45,177 buyers from all over the country. It was the last With twice as many exhibitors as the exhibition, exhibitors have gained a lot.
“In the four-day exhibition, we sold more than 4,000 sets of curtains and signed more than 1,000 orders, 90% of which were new customers. The market was better than before the epidemic.” Dai Jiaqi, general manager of Xinjule Fabric Co., Ltd. He happily told reporters that they have participated in this “doorstep” exhibition for eight consecutive years, and have gained a lot each time. This year has reached a record high, which is inseparable from their extensive preparation work in the early stage.
Dai Jiaqi has been deeply involved in the curtain fabric industry for many years. Seeing the long-lost “popularity” of China Textile City, she has great expectations for this year’s business. Based on the analysis of market consumption trends, she has developed many new products in advance and carefully prepared cotton products. Many series of new products such as hemp and chenille will be exhibited at the exhibition, and we want to seize the first exhibition of this industry this year. “Fabrics have their own special characteristics, and customers like to be able to see and touch them. After the epidemic prevention measures were optimized and adjusted last year, they came to the site to see the goods as soon as possible. This year, in addition to Jiangsu, Zhejiang and Shanghai, there are also buyers from Xinjiang, Tibet, and Hong Kong. “Dai Jiaqi said.
Xia Ying, general manager of Yinmei Home Furnishings, has been operating window screens at the Tianhui Curtain and Window Screen Market in China Textile City for more than ten years. She told reporters that after the Spring Festival holiday, the market was very popular, and customers from all over the country flocked to purchase new products. Business in the lower market is “busy”. “The key is to pass quality and introduce new products. Opportunities always come to those who are prepared. At present, the offline market is our main battlefield. We must protect the physical market now.” Xia Ying said.
The fragrance of “wine” is also afraid of the alley being deep and strengthening offline docking
At the end of last month, the district development and operation group organized the market operators of the China Textile City International Fabric Purchasing Center under the company to visit Shenzhen Nanyou and conduct a precise matchmaking meeting with local designers and brand companies. More than 1,000 high-quality models After more than three hours of precise docking of fabrics, the fabric merchant reached intended orders with multiple companies and achieved fruitful results.
Lai Lianghu, general manager of Qianbozhuang Textile Co., Ltd., has been operating knitted jacquard fabrics for more than 20 years. He told reporters that the company focuses on the development of new products. Travel is restricted during the epidemic control period, and good fabrics cannot find a good “home”. In his It seems that it is not enough to rely on online live broadcasts to promote fabrics. Only by going out with fabrics can you have more opportunities. “The results of this trip to Shenzhen were good. Shenzhen is a fashion capital. The high-end Tencel jacquard suit fabrics we developed are very popular among clothing brands. We have already adjusted the production of large quantities.” said the relevant person in charge of the District Development and Operation Group. Next , and will also organize business operators to go to Henan, Jiangxi and other places to carry out precise docking, attracting more merchants to the market for sample procurement, and based on the physical market, it will enhance the brand influence of China Textile City.
There are thousands of operators in China Textile City Market, and countless new fabrics are developed every year. In addition to excellent quality, they also need to go out and understand fashion trends . Liu Xinyi, general manager of Yunsha Textile Co., Ltd., has been working hard in China Textile City for more than ten years. She has opened stores in the United Market and East Market. In her opinion, if you want to gain a firm foothold in the market, you must have With the ability to lead the market and keep abreast of trends, she went to South Korea to visit customers in February this year, and then went to Hong Kong to collect trends in early March. She told reporters that market trends are changing rapidly, and fabric operations need to be planned in advance. “In the early years, I often shared my business methods with my colleagues on major online platforms, and also tried to sell fabrics through live broadcasts online. However, there were always disadvantages such as color difference and unclear texture. Selling fabrics required face-to-face communication and hand-to-hand contact. The distance was so close. Success is not far away.” Liu Xinyi said frankly.
Optimize store layout and reshape physical market advantages
“In the past, many textile companies used store stores to occupy the market, that is, opening stores in several markets, but now more and more companies will optimize and refine their offline layout more rationally.”Xu Jingping, general manager of Puxing Textile, said.
Puxing Textile has been selling down jacket fabrics for many years. Since last year, it has launched an inspiration pop-up store outside the United Market. From clothing styles to fabric materials, from store decoration to display methods, it is full of personality and allows people to see the fabrics. In Xu Jingping’s view, more and more young people have become the main force in purchasing, and the importance of visual effects for physical stores has become increasingly prominent. After the optimization and adjustment of epidemic prevention measures, market passenger flow has surged, and experience has increased. Feeling is one of the core competitiveness of current physical stores. Stores should focus on providing a good experience in various aspects such as scenes, products, combinations, and services to enrich and enhance store functions. “In mid-March, we will renovate and upgrade the store experience store. At that time, it will be a new theme display, which will definitely attract more young customers.” Xu Jingping looked forward to it.
This situation is not unique. Walking in the China Textile City market, whether it is clothing fabrics or curtains and screens, today’s store decoration has become a new trend. Exquisite and fashionable display windows display ready-made clothes made of the latest season fabrics, and new curtains hang in the overall soft interior scene… In the new market environment, physical stores are intensively upgraded, not in terms of scale, but in terms of content. effort. In terms of market scale, we break through the “small but comprehensive” business model, focus on becoming stronger and more specialized in brand fabrics, and realize the specialization and subjectivity of brand fabric merchants.
Industry insiders pointed out that as the main trading place of the physical market of China Textile City, the store is the most intuitive manifestation of market development. Each of its iterative evolutions closely follows the pace of the development of the times and the marketTransformation and Upgrading. At present, China Textile City is taking reshaping the advantages and development changes of the physical market as the starting point, continuously optimizing the business environment, deeply promoting market integration, efficiently providing logistics support, and promoting iterative upgrades and renewed vitality of major physical markets.
AAA Fabric NetworkSVSGHRUTO
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