The “national trend” is sweeping through Quanzhou! Fujian Province Uniform Workwear Promotion and Matchmaking Event held
On February 28, in Quanzhou City, Fujian Province, known as the “Capital of Chinese Clothing Brands”, the “Guochao Quanzhou” uniform workwear promotion and docking event was held. This event is co-sponsored by the Fujian Provincial Department of Industry and Information Technology, the Fujian Provincial State-owned Assets Supervision and Administration Commission, the Fujian Provincial Sports Bureau, and the Fujian Provincial Local Financial Bureau. It is hosted by the Quanzhou Municipal People’s Government and served by the Fujian Textile Industry Association and Fujian Textile and Clothing Small and Medium-sized Enterprises. Co-organized by the center.
Quanzhou is a “famous casual clothing city in China” and the largest shoe production base in the country. It has the most complete textile, footwear and clothing industry chain in China. The entire process of a pair of shoes and a piece of clothing, from raw material procurement to production and sales, can be realized in Quanzhou. . In 2022, there will be more than 13,000 textile, footwear and clothing companies in the city, with an output value of nearly 700 billion yuan. Among them, the scale of the professional wear industry, which mainly includes uniforms, work clothes, school uniforms and work shoes, is about 40 billion yuan, accounting for more than 50% of the province’s professional wear industry output value.
In recent years, my country’s professional attire industry is in the ascendant, and professional attire industries such as military and police law enforcement, transportation and logistics, medical care and elderly care, petrochemical industry, and emergency rescue have ushered in a golden period of development. The Quanzhou Municipal Party Committee and Municipal Government are actively planning to seize the new track of professional attire. They have introduced ten measures to support the development of professional attire, and allocate 15 million yuan every year to support individual industries to cultivate brands, develop designs, and expand markets.
This docking event also officially launched the three-year development action of Quanzhou professional attire. In the future, Quanzhou will implement intelligent manufacturing digital empowerment, industrial design capability improvement, professional attire development and other plans, focusing on the improvement of key capabilities such as brand, design, innovation, market, and after-sales service. Comprehensively improve R&D and design capabilities, enhance the level of fashion and customization, quickly respond to market demand, and strive to achieve a professional wear industry scale of over 80 billion yuan through three years of cultivation, and fully launch the “Guochao Quanzhou” brand.
The first-ever “Guochao Quanzhou” uniform and workwear promotion and docking event provided a platform for communication and docking between supply and demand parties, and received positive responses from the majority of companies, with nearly 300 companies participating. Among them, 32 companies including Jiumuwang, Qipai, Septwolves, Xtep, Peak, and Dadi displayed at the scene; 10 companies including Shenzhen Tencent Computer Systems Co., Ltd., Industrial Bank, and China Life Fujian Branch released procurement requirements. Anta, Lilang, Jinba, Mingfang and other uniform and workwear centralized procurement contracts have been signed with more than 48 companies, and the on-site negotiation intention to sign a contract exceeds 1 billion yuan.
In line with the trend of the times, the Quanzhou Municipal Government established a special class for purchasing uniforms and workwear, launched a professional clothing purchasing competition, and established a professional clothing industry alliance. In 2022, in order to promote the special action of uniforms and workwear, support Quanzhou uniforms and workwear companies to expand the market, cultivate leading uniforms and workwear companies, and enhance the competitiveness of the uniforms and workwear industry, Quanzhou launched the “National Tide Quanzhou” professional wear purchasing competition. A total of 21 companies and The unit became an outstanding unit in the “Guochao Quanzhou” professional attire purchasing competition.
In recent years, with the rise of sports fitness, professional equipment for sports events has ushered in new opportunities for development. A large number of sports stars compete in international competitions wearing Quanzhou sporting goods brand equipment. This matchmaking event attracted the Beijing Winter Olympics champion Wu Dajing, the men’s short track speed skating world record holder and Olympic record holder, the Beijing Winter Olympics freestyle skiing men’s aerials champion Qi Guangpu, and the men’s marathon champion Li Zicheng , the attention of Gong Lijiao, the women’s shot put world champion, Yang Jiayu, the women’s 20-kilometer walk world champion, and Wang Jianan, the men’s long jump world champion, provided support for the province-wide promotion and docking event of “National Chao Quanzhou” uniforms and workwear.
This year is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China. Quanzhou is comprehensively deploying the action of “striving for excellence through deep learning, daring to be the first, and striving for results through hard work” around the provincial party committee. The province-wide promotion and docking event of “Guochao Quanzhou” uniforms and workwear was successfully held, which promoted the development of Quanzhou’s professional clothing industry, launched the “Guochao Quanzhou” regional brand, and further laid a solid foundation for Quanzhou to build a trillion-dollar textile, footwear and clothing industry.
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