Chinese textile and apparel companies are actively exploring the U.S. market
On July 17, local time in the United States, the 18th China Textile and Apparel Trade Exhibition (New York) was hosted by the China Textile and Apparel Industry Federation and co-organized by the Textile Industry Branch of the China Council for the Promotion of International Trade and Messe Frankfurt (USA). The New York TEXWORLD Clothing Fabric Exhibition, New York International Apparel Sourcing USA (Apparel Sourcing USA) and New York International Home Textiles Sourcing Exhibition (HomeTextiles Sourcing) (hereinafter collectively referred to as the “New York Exhibition”) kicked off at the Javits Convention and Exhibition Center in New York, USA.
The scale of this exhibition exceeded 30,000 square meters for the first time, using all the exhibition venues on the B1 floor of the Javits Center, and introducing the Avanprint (digital printing) exhibition area in the fabric exhibition area for the first time; it will be held at the Javits and other New York exhibition centers at the same time MRket, Project, Premiere Vision New York and other exhibitions jointly form this year’s New York Textile Week, jointly interpreting a new chapter of fashion textile innovation.
Nearly a thousand exhibitors from China, the United States, Canada, Italy, South Korea, India, Pakistan, Bangladesh, Guatemala, Egypt, Turkey and other countries, as well as Hong Kong and Taiwan, participated in the exhibition.
Xu Yingxin said in an interview with the media that my country’s textile and apparel industry still maintains an absolute leading advantage in exports to the United States. On the one hand, the on-site exhibits at this New York show fully reflect the complete industrial chain form of China’s textile and apparel industry. On the other hand, On the other hand, the effects of industry transformation and upgrading are beginning to show. Chinese companies have made the leap to independent research and development and using their own brands to increase added value. The era when exports to the United States were mainly mid- to low-end mass merchandise has become a thing of the past.
1. Grasp the market swings and help foreign trade rebound
Trade data released by the U.S. Department of Commerce on June 2 showed that the United States imported US$7.727 billion in textiles and clothing in April, a year-on-year increase of 0.59%. Imports of textiles and clothing from China were US$2.623 billion, a year-on-year increase of 6.59% and a month-on-month increase of 36.54%, accounting for 33.95% of the total U.S. imports. It can be seen that Chinese textile and apparel companies are benefiting from U.S. trade. In addition, the Federal Reserve’s FOMC meeting in mid-June announced an interest rate resolution and policy statement, and the federal funds rate was raised by 25 basis points. It is also an important benefit for export-oriented enterprises.
The scale of this exhibition has increased by 33% compared with the same period last year. There are a total of 650 Chinese exhibitors, and the proportion of continuous exhibitors has increased year by year. Key export enterprises and professional foreign trade groups in major foreign trade provinces have regarded the New York Exhibition as the most important market platform for exploring the US market. While the organizers are strengthening the invitation and services to American professional buyers in a more targeted manner, they are also proactively carrying out “supply-side” reforms on exhibitors and exhibits in response to the changing demand hotspots reported by the market. In the fabric exhibition area, we have passed the exhibitor exhibit admission review involving professional market and fashion buyers from the United States, raising the threshold for exhibitors to participate in the exhibition, and encouraging new processes and new products, such as sports functional fabrics, graphene fabrics, etc. Denim that is more popular in the American market And cotton products, and mid-to-high-end women’s clothing fabrics. At the same time, the chemical fiber and low-end lace fabrics that were prone to price wars in the past have been subtracted.
Based on the experience of previous exhibitions and new changes in the adjustment of the international supply chain, the clothing exhibition area has helped exhibitors to display more products and production capacity in the past, and has shown the direction of the company’s capabilities as a supplier to the American market and buyers in the form of a fashion store. Adjustment. The organizer has completely upgraded the booth construction plan and exhibition equipment configuration in the clothing and fabrics area. The new booth is simple and stylish, which enhances the transparency of the entire exhibition hall. With the new booth LED lighting and exhibition hall signage system, it provides exhibitors with a display environment with a high-end shopping mall feel, making it easier for buyers to get closer to the exhibits. .
Faced with more intense market competition, especially in Southeast Asia and other countries with advantageous labor costs, Chinese exhibitors are also actively practicing their internal skills, improving quality and efficiency, and using comprehensive competitive advantages to retain customers and consolidate the market. At present, due to cost control considerations, the traditional procurement model of overseas brands specifying yarn, fabric and clothing processing separately is rapidly changing to a model of entrusting clothing factories with a package solution. Therefore, this year many apparel exhibitors are strengthening their supply chain management capabilities and reducing costs while also attaching great importance to rapid response and shortening delivery times. At the same time, more exhibiting companies have realized that international certification is an important “ID card” for corporate products to gain favor from customers. In particular, environmental protection and social responsibility have become one of the important value standards for industry development. Oko-TexStandard100, Oko-TexStandard1000, SocialAccountability8000, International certification standards such as Organic Exchange, Worldwide Responsible Accredited Production (WRAP), ECOPROOF, and Global Organic Textile Standard (GOTS) have gradually become the “standard configuration” for exhibitors.
These “green certifications”, on the one hand, reflect that in order to expand the international market and participate in international competition, enterprises actively transform and upgrade product design, production processes and factory quality assurance capabilities, improve environmental awareness, and enhance ecological production. Management R&D level; on the other hand, it also shows that the New York Expo strictly controls the selection of exhibitors, not only providing buyers with high-quality green products and enterprises, but also building a green and secure exhibition platform for global industries. Home Textile Exhibition Area, as the largest home textile exhibition in North America, the exhibitionLet’s develop and innovate together. ”
Jiangsu Jinmeilai is a typical Chinese supplier integrating industry and trade, mainly exporting carpets and other home textile products. Ye Minxia, the company’s sales director, said that Jinmeilai is a long-term partner of large mid- to low-end supermarkets such as Wal-Mart and Costco. In the past two years, Jinmeilai’s sales figures have basically maintained an upward trend. At this exhibition in New York, I look forward to establishing contact with more supermarket customers in the United States.
“Trump encourages ‘Made in the United States’, but opportunities are two-way. Chinese companies can boldly go global and conduct domestic and foreign markets at the same time. We have cooperated more with traders in the past, and we hope to contact them this time By reaching first-hand customer sources, we can achieve a more ideal exhibition effect.” Ye Minxia said, “Directly understanding the needs of buyers is the most important purpose of participating in the exhibition. In recent years, Chinese factories have continued to expand both front-end design and back-end technology, and their service capabilities have greatly improved. Improvement. On this basis, face-to-face communication with buyers and timely understanding of market demand can increase profit margins, facilitate communication on details such as process, design, and delivery time, and make the ‘unfeasible’ feasible.”
3. Connect hot trends and have a clear view of the industry frontier
This exhibition forum event invites many industry experts, such as Tricia Carey – Global Business Development Director of Denim at Lenzing Fibers; Jeff Wilson – Business Value Strategy and Development Director of TextileExchange; John Mowbray (John Mowbray) – Founder and Director of EcoTextileNews/MCLNews&Media, etc. Carefully select industry hot topics that have attracted much attention, including: consumer purchasing methods, duty-free trade, fiber performance, sustainable development, 2018 autumn and winter fabric trends, etc. In addition to the traditional forum teaching format, there is also the “Pavilion Meeting” section held on site in the exhibition hall, which is organized by StartUpFashion and Lenzing Fiber Company. Focusing on topics such as the performance and innovation of fabrics, the growth process and sustainable development of independent fashion brands, it complemented the on-site trade atmosphere and attracted buyers.
A new resource display (NewResourceRow) area has been added to the fabric exhibition area, bringing together many industry organizations such as Fashiontex, FabScrap, GowanusPrintLab, Heisel, AboutScources, FITBookstore, TrendCouncil, QueenofRaw, BrooklynFashion+DesignAccelerator, Thr3efold, etc. Provide a full range of services to exhibitors and professional visitors from the aspects of business development methods, environmental protection solutions, 3D printing technology, textile education, digital printing technology, etc. The “Performance Pitch” area continues to present. A total of nearly 30 companies made announcements in this exhibition area this time. Participating companies can use 5-10 minutes to directly introduce their companies and exhibits to buyers, and strengthen communication and interaction with buyers. Compared with placing exhibits in the booth and waiting, When buyers come to visit, the exhibition effect will be more three-dimensional.
In recent years, the sustainable development of the textile industry has been a topic of concern in the industry. Centering on this theme of clothing, the changing purchasing demands of consumers and designers are also the focus of the New York exhibition. Chinese textile and apparel companies are actively exploring the US market
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