The fashionable “carbon” cable goes back to its source!
Fashion is an eternal topic in the textile and apparel industry, and green and low-carbon development has become a global consensus. Under the “3060” carbon peak carbon neutrality goal, more and more brands are beginning to face up to the importance of sustainable fashion and actively explore ways to reduce the burden on the earth from the source of fashion. The Tencel™ brand under the Lenzing Group has always advocated green development and circular economy, and has become a “vane” leading the sustainable fashion development of the textile and apparel industry.
On August 26, “Fashion ‘Carbon’ Cable, Going Back to the Source” Tencel™ 30th Anniversary Fashion Forum was successfully held in Keqiao, Shaoxing. Taking the 30th anniversary of the establishment of the Lenzing Tencel™ brand as an opportunity, the event focused on the current status of green development of the global fashion industry and shared the unique advantages of Tencel™ fiber and theEnvironmental protectionvalue and commercial value, explore new trends in green and low-carbon development in the future. The event also invited relevant guests from upstream and downstream of the fashion industry chain to recall in the form of dialogue how the Tencel™ brand has led the company’s green transformation along the way, and looked forward to the Tencel™ brand represented by zero-carbon Tencel™ fiber. How fiber continues to empower new paths for sustainable fashion.
Empowering sustainable fashion from the fiber source
Chen Dapeng, vice president of ChinaTextile Industry Federation and president of China Garment Association, pointed out in his speech that currently, the global vision of carbon neutrality is triggering energy With the reshaping of rules in the fields of markets, international trade, and industrial investment, the concept of “sustainable fashion” will also drive the restructuring of industry production factors, the upgrading of value chains, and the transformation of business models, laying the foundation for building a green, low-carbon circular industrial system and reshaping industrial competition. New advantages inject new impetus into green development. As the world’s leading cellulose fiber company, Lenzing has taken the lead in the field of “circular fashion”. The launch of Lensing Zero Carbon Tencel™ Fiber has set off a green fashion trend and established a “full chain reduction” trend in the industry. The benchmark of “carbon and environmental protection go hand in hand”.
China Textile CityDeputy Secretary of the Party Working Committee and Director of the Textile City Construction Management CommitteeWang Junfeng said that as the world’s largest textile trade gathering place, Shaoxing Ke In recent years, Qiaoqiao has focused on the goal of “International Textile City·Hangzhou-Shaoxing City” and the direction of “green high-end, world-leading”, and has continued to explore the road to industry-city integration with a high degree of integration of economic value, social value, and ecological value. We hope to take this event as an opportunity to promote the collaborative innovation and implementation of green products represented by the Lensing Tencel™ brand and the Keqiao textile industry chain, so that “sustainable fashion” will be more deeply rooted in people’s hearts and use green Write a new chapter in the development of highquality.
Dai Fuqiang, senior commercial director of the Textile Division of Lenzing China and general manager of Lenzing Fiber (Shanghai) Co., Ltd., said that since the Tencel™ brand was established in 1992, We always advocate recycling and ecological balance, and bring disruptive changes to enterprises in the entire textile and apparel fashion value chain. In 2020, Lenzing launched the world’s first Zero-carbon Tencel™ fiber, actively responded to the national “double carbon” call, and took the lead in launching a product life cycle evaluation project. In 2021, zero-carbon products will expand more rapidly Fibers using Yifei Fiber™ technology are gradually being widely used in the fashion field. This year, the world’s largest lyocell fiber factory opened by Lenzing in Thailand has been put into operation as scheduled, with a rated production capacity of up to 100,000 tons per year. The Brazilian wood pulp plant will also be put into operation soon. The Nanjing factory will also localize the production of modal fiber in the fourth quarter. Taking the 30th anniversary of the TENCEL™ brand as an opportunity, Lenzing Group will continue to work with industry chain partners to uphold the determination of zero carbon, jointly create green fashion and embrace green life.
Fashion Trend Department Creative Director Wang Xu of China Textile Information Center introduced the trend of sustainable fashion material products, focusing on real 24 hours, seeking the East, and depth Eight lifestyles, including self, circle sovereignty, winter energy, wisdom of all things, double-sided technology, and future fashion, share the sustainable lifestyle suitable for four types of consumer groups: low-key obsessives, wild cyclers, green payers, and point harvesters. Fabric development direction. The excellent green, environmentally friendly and comfortable properties of TENCEL™ brand fiber can greatly meet the sustainable fashion needs of modern young consumers.
Transformation through practice
Coping with sustainable developmentChallenges
Lenzing Group Asia Sustainable Development Manager Liu Shuang shared Lenzing Group’s sustainable development strategy around greening the value chain, promoting circular economy, and driving system change, and introduced Lenzing.g>Zhang Yuquan, General Manager of Hangzhou Xinsheng Printing and Dyeing Co., Ltd. Li Guoxin, Hangzhou Runxian Clothing Co., Ltd. E-commerce Purchasing Manager Dong Mingtai, Jiangsu Hongdou Industrial Co., Ltd. Co., Ltd. Product Center Director Sun Bin7 outstanding representatives in the textile industry chain, starting from the actual situation of their respective companies, shared the success stories of mutual empowerment with the Tencel™ brand. , talked about future sustainable fashion planning.
As a representative of front-end spinning enterprises, Li Yubin recalled how Texas Huayuan used two cabinets of LF to knock on the door of cooperation with Lenzing Group 18 years ago, and how to cooperate with Lenzing Group Lenzing has stood together through thick and thin and has become the largest modal spinning company and a leader in “differentiated yarns”. The next step will be to carry out more in-depth cooperation in the application and promotion of Zero Carbon Tencel™ fiber to create Huayuan Yarn brand “Carbon Label”; Zhou Xia told how she initially cooperated with Lenzing Tencel™ fiber on a small scale in denim core-spun yarn. 10 factories at home and abroad use various series of products of Tencel™ fiber. Next, we will explore the blending of Tencel™ fiber with more natural fibers to achieve 1+1>2 Complementary advantages.
As a representative of the intermediate link of weaving, printing and dyeing, Zhang Yuquan talked about how Jinkoda Textile used the help provided by Lenzing in the development of Tencel™ woven fabrics , cooperates with upstream and downstream enterprises to improve technology and process optimization, and the products such as Tencel™ cotton blended fabrics developed by it have been highly recognized by customers. Since the launch of Zero Carbon Tencel™, the company has actively joined Lenzing Zero Carbon action, further energy saving and emission reduction, green and low-carbon transformation; Li Guoxin shared 18 years of hard work of Xinsheng Printing and Dyeing, and R&D with Lenzing Hong Kong The center’s experience of working together to create a new business card for the TENCEL™ fabric brand will start from green product design, clean production, and green product certification in the future, and work with Lenzing towards a zero-carbon future.
As a terminal brand representative, Dong Mingtai shared the story of the company’s Evely brand and Lenzing’s Zero Carbon Tencel™ brand cooperation and promotion, Tencel™The series of fibers has brought great environmental protection and commercial value to Eveli. In the next step, Eveli will use an increasing proportion of environmentally friendly materials. It hopes to strengthen interaction with upstream enterprises in the industry chain and provide consumers with more Environmentally friendly and healthy products; Sun Bin said that Hongdou takes “comfort” as its core concept and has high requirements for the touch, body and visual sense of the product. Tencel™ fiber has a silky touch and is skin-friendly. , moisture wicking, natural luster and other unique advantages have enriched Hongdou’s concept of “comfort”. The newly developed Tencel™ blended zero-feel shirts are favored by consumers. The next step will be to continue to expand cooperation withTencel™ Brand cooperation strives to achieve the “double carbon” goal as soon as possible.
Dai Fuqiang shared the successful experience of Tencel™ brand over the past 30 years, mainly due to its insistence on the concept of green environmental protection and sustainability, its strong independent R&D and innovation capabilities, and its cooperation with industry chain partners to build green and environmentally friendly fashion. Ecosphere. As the first cellulose fiber manufacturer to commit to comply with the “Science-based Target” initiative (SBTi), Lenzing Group formulates a scientific and systematic sustainable development strategy every year. The next step will be to further promote the circular economy model and recycle Technology promotion is applied to all Lenzing product systems, transforming from a linear economy to a circular economy.
Thirty years of hard work and a new journey. As a practitioner of zero-carbon fashion, Lenzing Group is firmly on the road to a zero-carbon future with high spirits and is committed to working with industry chain partners to create the next 30 years of the TENCEL™ brand. The new year brings glory, leading a more fashionable, healthy and sustainable new ecology, and creating higher, deeper and further new value.
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