At the beginning of 2020, a sudden epidemic hit the world severely, causing an unprecedented impact on the economy or other aspects. However, under the influence of a series of policies implemented by the country to coordinate the promotion of epidemic prevention and control and economic and social development, China’s economic performance first declined and then rose, and has steadily recovered.
On July 16, the National Bureau of Statistics released the performance of the national economy in the first half of 2020, which pointed out that the decline in total retail sales of consumer goods in the second quarter was 15.1% narrower than that in the first quarter. %.
According to data, in the first half of the year, the per capita consumption expenditure of residents nationwide was 9,718 yuan, a nominal decrease of 5.9% from the same period last year. After deducting price factors, the actual decrease was 9.3%. Among them, the per capita consumption expenditure of urban residents was 12,485 yuan, a decrease of 8.0%. After deducting price factors, the actual decrease was 11.2%; the per capita consumption expenditure of rural residents was 6,209 yuan, a decrease of 1.6%. After deducting price factors, the actual decrease was 6.0%.
You can see the per capita consumption expenditure in Clothing consumption expenditure was 611 yuan, down 16.4%. Among them, the per capita consumption expenditure of urban residents in clothing consumption expenditure was 805 yuan, a decrease of 19.5%; the per capita consumption expenditure of rural residents in clothing consumption expenditure was 366 yuan, a decrease of 8.0%.
With per capita consumption and expenditure on clothing declining, clothing companies are actually not doing well either. Physical retail has suffered a huge blow and sales have continued to decline. , the total operating income is also unsatisfactory. Recently, clothing companies have announced their financial forecasts for the first half of 2020. China Service Network took stock to see how they are doing.
Lilang
In the second quarter, as the retail industry gradually recovered from the new coronavirus epidemic, the retail sales of LILANZ products in this quarter fell by 15% to 20% compared with the same period in 2019. The decline narrowed compared with the first quarter. Previous financial reports showed that the retail sales of Lilang fell by 40% to 45% year-on-year in the first quarter of 2020.
Judging from the overall performance in the first half of 2020, the retail sales of LILANZ products fell by 30% to 35% compared with the same period last year, and the decline was relatively obvious.
Seven Wolves
In the first half of the year, Septwolves achieved a net profit attributable to shareholders of listed companies of 20 million-30 million yuan, a decrease of 83.80%-75.70% compared with the same period in 2019.
Septwolves believes that the decline in performance during the reporting period was mainly due to the impact of the new coronavirus pneumonia epidemic and its prevention and control measures on the company’s production and operations, so that in the first half of 2020 The annual operating income decreased; in addition, market competition became increasingly fierce and the gross profit margin of product sales decreased, which also resulted in a corresponding decrease in realized profits.
ST Busen
ST Busen’s net profit attributable to shareholders of listed companies in the first half of the year is expected to be a loss of 33 million to 38 million yuan, an increase of 780% to 667% compared with the loss of 4.3168 million yuan in the same period last year.
Affected by the epidemic, the sales performance of ST Busen’s directly-operated stores and dealers in the first half of the year resulted in a significant year-on-year decline in revenue and the provision for inventory depreciation provisions. Increase. In addition, according to the latest progress of the lawsuit, estimated liabilities of approximately 10.73 million yuan have been reversed.
ST Modern
ST Modern’s earnings are expected to increase by 2.39% year-on-year to 53.59%, while the rest are expected to decline significantly. ST Modern estimates that the net profit attributable to shareholders of listed companies in the first half of the year will be approximately 32 million yuan to 48 million yuan, compared with 31.2517 million yuan in the same period last year. ST Modern estimates that its net profit after deducting non-recurring gains and losses in the first half of the year will be a loss of 31 million yuan to a loss of 15 million yuan, a decrease of 203.39%~150.03% compared with the same period last year.
ST Modern said that during the reporting period, the company disposed of its headquarters building, its wholly-owned subsidiary Junyou Group Co., Ltd., and its holding subsidiary Guangzhou Yiyun Electronic Commerce Co., Ltd. The company, as well as the Tianhe Branch of the Bank of Guangzhou, deducted 13.16 million yuan from the company’s deposits without authorization, resulting in relatively large non-recurring gains and losses.
Shinur
Sinur released its 2020 semi-annual performance forecast, stating that the company’s net profit in the first half of the year is expected to be a loss of 23.7 million to 35.4 million yuan.
As to the reasons for the net profit loss, Shinur said that in the first half of the year, due to the impact of the epidemic, economic fluctuations, industry regulations and consumption suppression, the company’s business suffered a greater Influence.
Jiangnan Buyi
Jiangnan Buyi issued a profit warning for the 2020 fiscal year, saying that its net profit for the 2020 fiscal year ended June 30 was significantly reduced by about 25% to 30% compared with the net profit for 2019. As of June 30, 2020, the total amount of Jiangnan Buyi’s cash and cash equivalents, time deposit certificates with initial maturities of three months or more, and financial assets at fair value included in profit or loss, after deducting bank loans, exceeded RMB 600 million, and its capital reserves Abundant.
Peacebird
In the six months ended June 31, 2020, Peacebird’s total operating revenue reached 3.217 billion yuan, an increase of 3.09% compared with the same period last year; the net profit attributable to shareholders of the listed company reached 121 million yuan, a year-on-year increase of 3.09%. A decrease of 8.55% in the same period; the deduction attributable to shareholders of listed companies was realized in the first half of 2020.Of these companies, other companies have experienced declines and losses to varying degrees. Peacebird’s operating income increased by 3.09% compared with the same period last year. Thanks to the substantial increase in new retail and e-commerce retail sales, it achieved buck-trend growth in performance.
Among them, the outdoor sports company Pathfinder has suffered a severe loss. Its net profit is expected to be a loss of 130 million to 148 million yuan, mainly due to the income from offline business A substantial decline; followed by footwear and apparel companies on Saturday, net profit loss of 80 million to 120 million yuan, a year-on-year decrease of 231.48% to 297.22%, due to the traditional retail business suffered a major blow.
Due to the epidemic, offline sales have suffered a huge blow, and the sales of clothing companies will naturally be damaged to a certain extent. Store closures, order cancellations, supply chain interruptions and other issues have caused great distress to clothing companies. Companies have also begun to find other ways to develop online channel sales and focus on digital business, which can alleviate the pressure to a certain extent. .
As the epidemic has been stably controlled, China’s economy is slowly recovering, and companies have more expectations, saying that their performance will improve in the second half of the year. There will be growth.
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