How to win customers?
If you want to win a customer, you have to know that customer better than other competitors. [/B]
The following three methods of understanding customers have been tested in practice and are all in line with practical requirements:
1.[/B] Encourage customers and let them know your ideas Be willing to share their information. [/B]
Case: A retailer called Zane’s Bicycles suddenly faced competition from two large national stores, so they adopted a method to encourage users to share their information. Zane’s provides 35,000 customers with free bicycle maintenance for one year, thereby obtaining customer information. The retailer then used this information to profile each customer, allowing for effective one-on-one marketing. Using this approach, Zane’s not only stabilized its position in the face of powerful rivals, but also accelerated its development.
2.[/B]Maintaining communication with customers is of great significance. [/B]
Ron Zemke, a well-known customer management expert who has compiled 25 books on customer service in the past two decades, said: “I don’t mean to chat with customers. I mean, you need to Get honest feedback through conversation. You can say to the customer: ‘Look me in the eye and tell me the truth.'” Zemke adds that feedback like this is only truly valuable if it’s put into practice.
3.[/B]Use technology to expand your understanding of users. [/B]
The Internet can be a powerful and comprehensive customer service tool. In addition to using websites to collect customer feedback, companies can also communicate with customers one-on-one through email to expand the scope of user influence. Some businesses appear to be doing this: A 2001 poll of Internet usage by small businesses found that of the 500 companies surveyed, 37% had a website, and half of them communicated with customers There was an exchange of emails.
The more you know about your customers, the easier it is to get them into a “favor” and the more difficult it is for them to switch to a competitor. No matter how many scattered dealerships a company has, technology can bring these individual relationships together into a structural force.
Small businesses can also benefit from technology. There are many technologies that are quite cheap, and they always have ways to improve the way companies do things. What needs to be considered is the customer and how to win over the customer. AAKY,7II56U65
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