From January to March 2020, affected by the Spring Festival holiday and the COVID-19 epidemic, the business hours of textile and clothing professional markets in various regions were shortened. Most regional markets experienced more than two months of business shutdowns, and market turnover fell sharply. From January to March, the total turnover of the 45 textile and apparel professional markets (including market groups) monitored by the Circulation Branch was 169.192 billion yuan, a year-on-year decrease of 39.64%.
1. 1-3, 2020 Overall monthly operation of professional markets
From January to March 2020, the total transaction volume of the 45 textile and clothing professional markets (including market groups) monitored by the Circulation Branch reached 169.192 billion yuan. A year-on-year decrease of 39.64%. Among them, the transaction volume of 45 markets all declined.
(1) Analysis of market operation efficiency
From the perspective of market operation efficiency, the 45 key companies monitored from January to March 2020 The average operating efficiency of the textile and apparel professional market was 7,606.10 yuan/square meter, a year-on-year decrease of 40.11%; the average store efficiency was 581,500 yuan/shop, a year-on-year decrease of 39.92%.
(2) Market regional structure analysis
From the perspective of regional structure, from January to March, Among the 45 key monitored markets, the turnover of the professional market in the eastern region was 148.344 billion yuan, a year-on-year decrease of 34.67%, accounting for 87.68% of the total turnover of the professional market; the turnover of the professional market in the central region was 17.135 billion yuan, a year-on-year decrease of 59.56%. Accounting for 10.13% of the total turnover of the professional market; the turnover of the professional market in the western region was 3.713 billion yuan, a year-on-year decrease of 65.83%, accounting for 2.19% of the total turnover of the professional market.
Chart 1 Analysis of regional turnover of 45 key monitored markets
data Source: Statistics of Circulation Branch of China Textile Federation
(3) Analysis of Circulation Hierarchy Structure
From Circulation From a hierarchical perspective, the 45 key monitoring market units include 27 production-based professional markets and 18 sales-based professional markets. From January to March 2020, the transaction volume of 27 production-based markets reached 152.411 billion yuan, accounting for 90.08% of the total transaction volume, a year-on-year decrease of 37.26%; the transaction volume of 18 land-based markets was 16.781 billion yuan, accounting for 30% of the total transaction volume. 9.92%, a year-on-year decrease of 55.11%.
Second, data analysis for the first quarter of 2020
(1) The impact of the COVID-19 epidemic is extremely serious
The first quarter is an important period for the traditional Spring Festival holiday, market closing, winter clothing clearance, and spring clothing launches. The pre-holiday promotions before the Spring Festival holiday and the Spring Festival holiday The subsequent spring clothing launches are two golden sales periods in the professional market in the first quarter; in the first quarter, local markets gave full play to the advantages of pre-holiday promotions before the Spring Festival holiday, promoted various promotional activities in an orderly manner, and achieved relatively good turnover. However, due to the impact of the COVID-19 epidemic, professional markets in various regions experienced long-term operational shutdowns. The average business hours in the first quarter were less than one month, which had a great impact on market turnover.
(2) Online trading performance is outstanding
In the first quarter of 2020, professional markets in various places Begin to experiment with the concept of online cloud exhibitions, move merchants’ new product information online, and promote online display, online communication and online transactions, such as the “Haining China International Home Textile Cloud Expo” promoted by Haining China Home Textile City It was officially launched online in March this year, breaking the constraints of traditional exhibitions on time and space, and achieving coordinated development online and offline. On the other hand, professional markets in various places are actively “cloud-opening” through live broadcasts and other methods to actively promote and help merchants. We conduct product sales through online live broadcasts and other methods, provide merchants with venues, tools, and services, and organize merchants to work together to achieve online transactions, achieving good results. For example, the Puyuan sweater market promoted online opening during the epidemic. , introduced seven major policies to encourage and support market merchants to conduct online transactions. In addition, all service functions of the market innovation service complex have been implemented online, which has alleviated the operating pressure caused by the epidemic to a certain extent.
(3) Eastern production-based markets responded positively
In the first quarter, the national textile and apparel professional market The transaction volume has declined significantly, but from the perspective of the decline and market response, the origin-based market has been relatively quick to respond. When the market cannot operate normally, it has actively promoted the online office and other public service functions. It has played a positive role in promoting the resumption of production and work, reducing merchant losses, and linking the upstream and downstream industries; the professional market in the eastern region has maintained its role as the mainstay of the industry as always, actively and flexibly trying new models and new business formats, and even when the overall environment is cold. Next, seek new space for market survival and development.
3. Thoughts on the professional market in the post-epidemic era
New coronavirus pneumonia The far-reaching impact of the epidemic has directly promoted the comprehensive upgrade of challenges faced by the textile and apparel professional market, accelerating the upgrading speed of the professional market in establishing a new position and achieving new integration. In the post-epidemic era, professional markets should adapt to the normal environment of safe and epidemic prevention work as soon as possible, based on improving the safety of the operating environment, accelerating online and offline integration, promoting the construction of smart markets, and strengthening platform alliance cooperation to actively adapt to new changes in consumer trends. In the global economy During this important period of great changes in the landscape and industrial structure, we must actively turn crises into opportunities and clearly and firmly achieve optimization, upgrading and innovative development of the professional market.
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