With the continuous expansion of the middle class and the opening up of the three-child policy, the per capita consumption expenditure of children’s clothing in my country will continue to rise.
According to Xinhua News Agency, in order to actively respond to the aging of the population, our country will introduce major policy measures. The Political Bureau of the CPC Central Committee held a meeting on May 31. The meeting pointed out that since the 18th National Congress of the Communist Party of China, the Party Central Committee has successively made major decisions and arrangements such as the implementation of the independent two-child policy and the comprehensive two-child policy in accordance with the changing situation of my country’s population development, and has achieved positive results. At the same time, my country’s total population is huge, and the aging of the population has deepened in recent years. Further optimizing the fertility policy and implementing the “a couple can have three children” policy and supporting support measures will help improve my country’s population structure, implement the national strategy of actively responding to population aging, and maintain my country’s human resource endowment advantages.
Data from the seventh census on May 11 show that the proportion of children in our country has increased, with 0~14 years old The proportion of children is as high as 17.95%. Previously, influenced by the two-child policy and the concept of eugenics and eugenics, many families have begun to increase their consumption expenditures on children. This time, influenced by the three-child policy and the consumption concepts of the new generation of expectant parents, children’s clothing consumption expenditure will gradually increase in the future. The trend will surely drive the rapid development of the children’s clothing market.
With the continuous expansion of the middle class and the opening up of the three-child policy, the per capita consumption expenditure of children’s clothing in China will continue to rise. , from a business perspective, the children’s clothing industry market will enter the “blue ocean” market. With the changes in the consumption concepts of the rising “post-80s” and “post-90s” parents, the pursuit of product quality and personalization will improve the children’s clothing market. Provide space for consumption upgrades.
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