On May 24, pre-sales for the 618 Mid-year Carnival Shopping Festival on e-commerce platforms such as Tmall and JD.com officially began. It is worth noting that JD.com’s pre-sales for sports and cycling, shoes and clothing and other categories have experienced explosive growth. On the 24th and 25th, the number of users participating in the pre-sale of sports shoes and clothing increased by 270% year-on-year, and the amount of pre-sale deposits paid increased by 25 times year-on-year.
After the launch of Tmall’s “618” pre-sale, a group of businesses trying to sell “ready-made” clothing sales became popular. Additional clothing orders from Alibaba Rhino Factory have been queued up. months!
The cutting-edge brand Ubras has set off a trend of “wireless underwear”. This year’s Tmall 618, it once again occupied the top two spots in the “Nude Seamless Bra Pre-sale List”. In this category’s 7-day best-selling list, three of the top five models are from Ubras. Ubras is one of the representative merchants of size-free underwear. In 2020, it became the champion of Tmall Double 11 underwear list. In 2021, Ubras launched a new product “Little Cool Breeze” underwear, which uses special fabrics to keep underwear comfortable and cool.
It can be seen that the national clothing consumption level is picking up this year. The 618 activities have stimulated clothing consumption, and the downstream trade weaving has also picked up.
It is reported that the Rhino Factory is a new manufacturing project that Alibaba has kept secret for three years. It focuses on providing “on-demand production and fast delivery” clothing for small and medium-sized businesses. Production services, committed to solving the “inventory difficulty” problem in the clothing industry.
This year’s Tmall 618, a group of clothing merchants and anchors chose to cooperate with Rhino Factory to try the new “sell and produce” method. They will pre-sell through Tmall first, and then proceed based on sales volume. Place your order with Rhino Factory. Rhino Factory uses new manufacturing capabilities to allow clothes to be worn by consumers from the factory to consumers in just one week.
In the past, inventory backlog has always been a difficult problem for the clothing industry. In the traditional clothing production and marketing chain, the “production determines sales” model is mostly adopted. After a clothing brand has production needs, it needs to place an order with the clothing factory about 4 months in advance. The factory generally requires a minimum order of 10,000 pieces to complete production. Later, the brand was put on the market again.
The apparel industry is a fashion industry, and popular elements, weather and other conditions change rapidly. After preparing large quantities of goods in advance, once the market conditions change, the clothes produced will easily become unsalable and become a waste. Quarterly merchandise.
Rhinoceros Factory focuses on the “on-demand production, small orders and quick response” model, that is, small batch production first, based on market sales, and then timely replenishment of orders, the fastest Minimum order of 100 pieces, delivery within 7 days. Allowing clothing companies to produce on demand without missing business opportunities or generating waste.
“Now that 618 has pre-sales, live broadcasts and other sales methods, merchants have an increasing demand for quick and urgent orders.” Chen Zhe said that in the past, pre-sales required consumption Those who have waited for a long time can now cooperate with Rhino Factory to deliver goods in about a week. At the same time, if the anchor’s products are sold out, he does not have to look for factories to add orders. Rhino’s quick-response supply chain can handle urgent orders very well.
In addition, Rhino Factory is also popular among start-up clothing brands. By cooperating with Rhino Factory, you can choose the no-stock model, sell first, and then produce and deliver in time. For clothing entrepreneurs, they can “run light and run fast” and focus more on product innovation.
In 2020, Rhino Factory was selected as the world’s first “Lighthouse Factory” in the apparel industry by the World Economic Forum. The World Economic Forum commented on it, “It supports end-to-end on-demand production based on consumer demand, and helps small businesses by shortening delivery time by 75%, reducing inventory requirements by 30%, and even reducing water consumption by 50%. Enterprises gain competitiveness in the rapidly developing fashion and clothing market.”
The textile market in June is “not weak in the off-season” ?
It is understood that the market gradually weakened after May Day, but partially recovered in the middle of the month, which was affected by the 618 activities. Like last year’s Double Eleven, under the influence of the epidemic, clothing brands have changed their previous sales models, and the number of pre-stocked goods has been decreasing. This year’s 618 has launched a “sell now and produce now” model. With the release of pre-sale data, clothing companies have a clear production quantity. They do not need to wait and see for a long time, but place orders quickly and accurately. No, this is the wave of orders felt by trade weaving companies recently.
Manager Jiang of a domestic sales company said: “After May Day, we basically ran out of orders, and we were a little anxious at the time. Fortunately, we have received a lot of repeat orders recently, and the quantity is not large. It’s a few kilometers, but it’s still busy enough for a while. Mainly due to the 618 activities, sales this year are not bad, so the number of customers has increased.”
Manager Tang of the weaving company also It also said that the delivery speed at the beginning of the month was significantly slower, and prices also fell back. However, shipments have improved again since the middle of the month, especially recently when gray fabrics such as T400 have been sold again.It started to sell like hotcakes and the price was raised again.
“The market has picked up recently, domestic sales and exports have improved, and the volume is relatively large. Therefore, there are not many spot stocks left, and our company is currently stocking up.” Danbu Supermarket Mr. Sun revealed.
618 event stimulates clothing consumption
Now the market is picking up , on the one hand, it is naturally affected by the 618 event, which is like Double Eleven, whether it is online or offline, it can very well drive consumption. As for clothing, part of the original inventory can certainly be removed, and this year’s new products can also increase sales. The inventory is gone and demand is coming, which will naturally promote the recovery of the entire industry chain.
Gray fabric prices are loosening, manufacturers are promoting
On the other hand, gray fabric prices are falling. Gray fabric manufacturers have begun price reduction promotions again. Now is a critical point after the peak season and before the off-season. The psychological expectation of weaving companies to rush to ship has increased, and the price of gray fabrics has loosened. Many traders and clothing companies have the idea of buying at the bottom, which has boosted the mentality of stocking up.
Market confidence is restored, traders are actively stocking up
The restoration of confidence , many textile people place their hopes on the autumn and winter market in the second half of the year, and the second half of the year is the main sales force of the whole year, and companies want to win this battle. The pre-sale data of 618 is quite impressive, and it can be predicted that the peak season in the second half of the year is expected. In addition, with the advancement of universal vaccination, the economic recovery will further improve in the second half of the year. At the same time, the backlog of textile order demand for the first half of the year will also explode, so we have high hopes for the second half of the year.
The market environment: cool with a little bit of heat
To say that the current market is not cold at all, it is not entirely true. There are still textile companies that have received orders one after another and are able to keep the weaving factories operating normally. There are still a small number of manufacturers that have no orders to weave. , although some manufacturers have shut down some looms due to reduced orders, they have not yet reached the stage of taking turns as last year.
There is actually no shortage of hot-selling varieties in the market now. There are more or less one or two hot-selling varieties in every time period. So why do some textile bosses complain about the poor market? No Order placed?
Even if a variety is hot-selling, in such a huge textile market, who can guarantee that everyone can get a piece of the pie? Some are continuing orders placed by old customers, and some are new ones. Those who join the textile market cannot receive orders from customers at all.
So if you want the market to be strong, demand is important, followed by your own superior conditions. If your products can attract customers, there will be a steady stream of customers even in the off-season. The order is placed.
Although the market is picking up, whether it is the order demand for 618 or the stocking up for the second half of the year, the quantity is not large, and the market has not felt as hot as the peak season, so textile workers are still Don’t be too optimistic and let down your guard. In particular, do not blindly follow the trend and stock up. After all, there are still three months until the “Golden Nine and Silver Ten” in the second half of the year, and everything is still unknown. Caution and appropriate stocking are still the most important principles for enterprises. </p
