In the first half of last year, affected by the epidemic, my country’s garment industry exports were hit hard, and the full-year garment export volume fell by 6.4 percentage points year-on-year in 2019. . This year the situation has reversed. In the first half of the year, the total export volume of clothing reached US$71.5 billion, a year-on-year increase of more than 40%, an increase of 9 percentage points from 2019.
△CCTV Finance “Economic Information Broadcast” column video
At six o’clock in the afternoon, clothing companies Jin Zhijiang, the person in charge of the company, took his team to hold a video conference with customers in London.
During the epidemic, it was inconvenient for Jin Zhijiang to travel Use such 3D clothing design software to communicate with foreign customers about their needs. Jin Zhijiang said that his business declined severely in the first half of last year, but started to pick up in August and September. By the first half of this year, business has become more and more popular, and he can no longer take orders.
Chairman of Jiangsu Cathay Huasheng Industrial Co., Ltd. Jin Zhijiang: The current orders will probably be received in October and November. We are looking for new production capacity every day. In March and May, we went to Henan, Anhui, Shandong and other places many times to look for production capacity.
Jin Zhijiang told reporters that orders in the first half of the year It increased by 40% year-on-year. As the epidemic continues overseas, the best-selling items are home and outdoor clothing. Therefore, they have also increased investment in R&D and design in these categories.
Li Jun, business manager of Jiangsu Cathay Huasheng Industrial Co., Ltd.: The fabric has been treated with UV protection, which is more suitable for customers in Los Angeles. Foreign customers like to drink beer, so there is a bag here. There is a special space for beer, and a special metal bottle opener inside.
The innovation of design and the attention to detail are all It increases the added value of clothing products. It is understood that such a piece of clothing can be sold for 300 to 500 US dollars in the European and American markets. Jin Zhijiang said that competition in the clothing industry is no longer a simple price war. As fashionable fast-moving consumer goods, it is more important to respond quickly to market demand. With the popularity of environmental protection concepts, customers have also put forward higher requirements for the environmental protection of clothing materials.
Jin Zhijiang, Chairman of Jiangsu Cathay Huasheng Industrial Co., Ltd.: For example, many of our customers have begun to ask for a recycle acrylic, which is recyclable acrylic. . After choosing this environmentally friendly material, its selling price can be relatively higher. At the same price, consumers would rather choose products with this environmental protection label.
Chen Xiaojun, Deputy Commissioner of Zhangjiagang Customs under Nanjing Customs: Since the beginning of this year, Zhangjiagang City’s clothing exports have exceeded 7 billion yuan, a year-on-year increase of more than 20%. Among them, the exports of cotton pullovers and chemical fiber pajamas have increased by more than 1%. times. The traditional clothing industry is transforming and upgrading to high value-added.
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